Born in California demo days hosted at UC Irvine feature the University of California’s best and most investment-worthy startups seeking Seed and Series A investors. The Hurd Co. makes agrilose®, a 100% agriwaste-based feedstock pulp used by apparel brands to make fabrics like viscose/rayon and lyocell, which are normally made from trees. Today, over 200 million trees are logged every year to produce pulp for the apparel industry. In addition to being tree-free, The Hurd Co’s patented technology is dramatically more sustainable: the zero emission process uses half the water and 90% less energy than conventional pulping processes. Agrilose is a one-to-one replacement for tree pulp and will be available at a cost-competitive price, making it an easy substitute for manufacturers and an easy choice for brands.